CZAR

He was born in The Hague and started his career whilst studying philosophy at the University of Amsterdam. He began creating commercials, corporate films, TV programs, and video clips during his studies.

Later he won his first silver ADCN lamp for an online campaign for L.A.A.F. fireworks. The campaign also won 2x gold and 1 silver award at the Spin Awards – and in Cannes Willem won the Young Directors award for a Pedigree spot. His mockumentary for Hi Tec garnered great responses worldwide, amassing over 13 million views and numerous awards. Under his alter ego Gerrit Willemsen, the director has also created a number of highly successful viral videos for clients such as TomTom.